Sweaty Betty selects PTC FlexPLM retail PLM resolution



Sweaty Betty, a British retailer specialising in ladies’s activewear has efficiently carried out and gone stay with PTC FlexPLM, the market-leading retail product lifecycle administration (PLM) resolution. Headquartered in London, Sweaty Betty is a number one design-driven activewear model. PTC leads the PLM trade for retail, footwear, and attire.

Resulting from vital enterprise progress and the elevated demand for athleisure from customers, Sweaty Betty realised they wanted a confirmed and cloud-based PLM resolution with the intention to present customers throughout merchandising, design and shopping for, in addition to world suppliers, with entry to a single model of the reality in relation to product knowledge and key growth processes, in keeping with a press launch by PTC.

PTC FlexPLM was carried out through the Covid-19 pandemic remotely and swiftly by ITC Infotech, one in every of PTC’s valued providers companions, lowering complete value of possession and useful resource influence on the inner IT division. Moreover, the FlexPLM resolution shall be used to help Sweaty Betty’s rising ecommerce operations throughout COVID-19, PTC stated in a media assertion.

“After a radical analysis of a number of PLM suppliers we chosen PTC FlexPLM. We needed to place in place a safe on-line resolution that may permit our product groups to standardise enterprise processes and knowledge sharing each internally and externally, and allow them to automate, management and organise all change requests, plans and precise modifications to the product in actual time. Basically, we wanted an answer that may inform us the place the product is at every stage of its lifecycle. We required an answer that might inform planning for future seasons, assist us monitor our product throughout its growth lifecycle and enhance automation. Lowering duplicate knowledge entry and human error was of excessive significance,” Jemma Cassidy, chief product officer at Sweaty Betty stated.

“We’re delighted that Sweaty Betty has efficiently gone stay with FlexPLM in such a brief house of time, and so effectively due to ITC, regardless of the challenges of COVID-19. Sweaty Betty is such an thrilling and revolutionary firm and is very targeted on offering its clients with one of the best merchandise and expertise; a enterprise attribute that we share. We sit up for working with this iconic model in additional streamlining its product growth and supporting its digital operations,” Invoice Brewster, senior vice chairman and normal supervisor of PTC’s retail enterprise unit stated.

Fibre2Fashion Information Desk (GK)

Sweaty Betty, a British retailer specialising in ladies’s activewear has efficiently carried out and gone stay with PTC FlexPLM, the market-leading retail product lifecycle administration (PLM) resolution. Headquartered in London, Sweaty Betty is a number one design-driven activewear model. PTC leads the PLM trade for retail, footwear, and attire.





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