Garment Mantra Way of life diversifies into different merchandise



Garment Mantra Way of life Restricted (previously Junction Materials & Apparels Ltd), the Tiruppur-based firm engaged within the enterprise of garment manufacturing and promoting of each knitted materials and knitted clothes, is widening its horizons by diversifying its portfolio past clothes into merchandise akin to vogue equipment, electronics and residential home equipment.

Garment Mantra has already established its strengths within the garment section by sourcing high quality materials from bigger manufacturers at a wholesome low cost and providing high quality merchandise at a aggressive worth to its shoppers. Taking ahead this sourcing functionality, the corporate is within the remaining means of buying Twenty Twenty Buying and selling LLP ‘Worth Mantra’, which is into the retailing enterprise, Garment Mantra mentioned in a press launch.

The USP of ‘Worth Mantra’ is to supply the branded merchandise at less expensive price to the MRP. Leveraging on the identical mannequin, the corporate has now widened its product classes from garment and added varied new merchandise like electronics, house home equipment, vogue equipment, and so on in its portfolio. With this diversification plans in place, the corporate has entered into its first bulk order buy price of ₹110 million, at a steep and big low cost to its MRP, the discharge mentioned.

The majority order procurement of ₹110 million consists of numerous merchandise like clothes, electronics, house home equipment in addition to vogue equipment. The corporate is prone to market these merchandise by means of its built-in platform which might leverage its present gross sales community for clothes and new merchandise class will probably be bought by means of mixture of B2B and B2C platform.

For B2C, the corporate will probably be utilising Worth Mantra platform and for B2B, the corporate can be leveraging on its relationship with the prevailing clients. The brand new enterprise mannequin would be the main development driver in addition to margin accretive for the corporate. “Going ahead, the corporate goes to scale up this enterprise considerably as the corporate is within the remaining leg of integrating total Group operations. Moreover, the corporate’s operations are primarily based in Tiruppur which is likely one of the largest sourcing markets for big numbers of wholesalers and retailers throughout the nation and in addition from worldwide markets. This will even assist the corporate as there’s a big footfall of the wholesale consumers which come throughout to supply their merchandise. It might be simpler for the corporate to market these merchandise and set up its foothold within the new product segments as effectively,” the discharge added.

“We at Garment Mantra are delighted to replace our stakeholders about our diversification into the brand new merchandise segments. Lately, the corporate has procured bulk of varied branded merchandise akin to clothes, digital merchandise, vogue equipment and residential home equipment. That is the main leap ahead so as to diversify our enterprise. We’re very optimistic about this mannequin the place we now have deliberate to promote these merchandise by means of our each the platforms, B2B in addition to B2C. Furthermore, we now have locational benefit as effectively. We’re within the means of buying our group firms and that can assist us in increasing our enterprise considerably in coming years.

“We’d be one of many solely organised and listed firm to undertake this distinctive mannequin of bulk buy of branded merchandise at steep and big low cost to the market worth. We endeavour to fulfil the model aspiration of each Indian by providing them merchandise throughout classes at extremely aggressive worth. Our distinctive enterprise mannequin is one in every of its form within the organised section, which is very scalable. We’ve got already demonstrated comparable mannequin within the clothes class by means of our retail enterprise – Worth Mantra and would now replicate the identical throughout varied classes like electronics, house home equipment and vogue equipment. We’re very optimistic in regards to the new diversification and would drive substantial development for our firm in coming years,” mentioned Garment Mantra chairman and managing director Prem Aggarwal.

Fibre2Fashion Information Desk (RKS)

Garment Mantra Way of life Restricted (previously Junction Materials & Apparels Ltd), the Tiruppur-based firm engaged within the enterprise of garment manufacturing and promoting of each knitted materials and knitted clothes, is widening its horizons by diversifying its portfolio past clothes into merchandise akin to vogue equipment, electronics and residential home equipment.





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