Mayfair backs Seraphine in buy-out from Bridgepoint Progress



UK-based know-how and shopper progress investor Mayfair Fairness Companions just lately introduced the administration buy-out of premium maternity and nursing model Seraphine, valuing the corporate at round £50 million. Mayfair acquired it from Bridgepoint Progress and entrepreneur founder Cécile Reinaud.

Launched in 2002 as a boutique retailer in Kensington, London, Seraphine has grown to turn into a global enterprise promoting into 127 nations around the globe.

To enrich the flagship shops in the UK, Europe and the USA, Seraphine was an early adopter of e-commerce, Mayfair Fairness Companions mentioned in a press launch.

In 2017, a majority shareholding was acquired by Bridgepoint Progress while Cécile retained 33 per cent of the corporate.

At this time, practically 90 per cent of the enterprise’ gross sales comes from on-line channels, which have benefited from the acceleration in e-commerce adoption because of the COVID-19 pandemic.

With 74 per cent of gross sales now outdoors of the UK, the corporate gained the Queens Award for Enterprise for a second time in 2020 (after beforehand doing so in 2015) in recognition of its excellent progress in worldwide commerce.

Over 30 per cent of gross sales comes from the USA, a market that has achieved robust progress lately linked to rising worldwide model recognition.

The maternity put on market is each massive (estimated at round £5 billion globally) and rising because of elevated spend per delivery, as moms and mothers-to-be alike proceed to speculate extra within the being pregnant and nursing journey. Inside this market, the net section is gaining share quickly, benefiting premium digitally led manufacturers similar to Seraphine.

Calling upon Mayfair’s experience in digitally enabled and e-commerce companies, Seraphine will look to additional increase in new and current markets, whereas additionally investing in product growth and new digital channels, the press launch added.

Fibre2Fashion Information Desk (DS)

UK-based know-how and shopper progress investor Mayfair Fairness Companions just lately introduced the administration buy-out of premium maternity and nursing model Seraphine, valuing the corporate at round £50 million. Mayfair acquired the corporate from Bridgepoint Progress and entrepreneur founder Cécile Reinaud. Seraphine was an early adopter of e-commerce.





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