Veocel makes merchandise for sustainable future



31
Dec ’20

Pic: Veocel

Pic: Veocel


The Veocel model attained a number of milestones within the 12 months, marching in the direction of a sustainable future within the nonwovens trade as customers search sustainable merchandise and types use eco-conscious supplies. One of many key achievements has been Lenzing branded lyocell pores and skin fibres for Veocel Magnificence which improve product efficiency, remaining environmentally sound.

The brand new fibres characteristic Lenzing’s patented Translucency expertise, enhancing product efficiency while remaining environmentally sound, and introduce a number one provide chain transparency platform to make sure customers can determine Veocel branded fibres in last merchandise.

Only one 12 months on from the introduction of Veocel’s certification standards, designed to assist customers higher determine private care and sweetness merchandise constituted of 100 per cent cellulosic and biodegradable fibres, extra manufacturers, similar to DeepFresh, are selecting to characteristic the Veocel model emblem on merchandise, highlighting a constructive and rising demand for eco-conscious merchandise.

The nonwovens trade is now awaiting the soon-to-be introduced EU Single Use Plastics Regulation, designed to alleviate environmental air pollution brought on by moist wipes and sanitary towels, amongst different widespread single-use plastics objects. The Veocel model workforce has been working carefully with companions to make sure the trade is ready for compliance and has come out with 100 per cent licensed USDA biobased merchandise – an important step within the journey towards sustainability.

The Veocel model has additionally been recognised for its work driving a extra eco-friendly future with two main awards in 2020. The model received the “International Citizen Group Marketing campaign” award on the China Promoting Journal Awards for growing eco-awareness amongst Chinese language customers and the pioneering Lenzing Internet Expertise received the Austrian “State Prize for Innovation” – the very best recognition for progressive achievements in Austria.

“Transferring towards 2021, the Veocel model is dedicated to proceed shut collaborations with companions to unfold consciousness across the significance of sustainability all over the world,” the corporate stated.

Fibre2Fashion Information Desk (SV)


The Veocel model attained a number of milestones within the 12 months, marching in the direction of a sustainable future within the nonwovens trade as customers search sustainable merchandise and types use eco-conscious supplies. One of many key achievements has been Lenzing branded lyocell pores and skin fibres for Veocel Magnificence which improve product efficiency, remaining environmentally sound.





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