Nexa launches India’s first ever digital couture with LFW


Abraham & Thakore for Nexa Digital Couture with LFW. Pic: LFW


Lakmé Trend Week and Nexa have dropped at the fore pathbreaking and provoking improvements via expertise and maintaining that momentum, they’re all set to introduce India’s first-ever ‘Nexa Digital Couture in affiliation with Lakmé Trend Week.’ Six celebrated and esteemed designers from the style fraternity can be bringing this idea to life.

“Nexa Digital Couture guarantees to deliver to customers a one-of-a-kind innovation of the digital age that enables for customised couture and an enthralling consumer expertise,” Lakme and IMG Reliance stated in a joint press launch.

Every designer—Abraham & Thakore, Payal Singhal, Amit Aggarwal, Huemn, Kanika Goyal and Ridhi Mehra—can be creating a sketch that can then be reworked right into a 3D digital garment, rendered on a mannequin for the showcase.

Although this innovation works as an answer throughout COVID occasions, Nexa Digital Couture paves a brand new method of showcasing clothes and consumption. Bridging the hole between the digital and bodily worlds, the designers can convert the digital costume to bodily on request or promote it as an outfit that may be worn digitally by the patron.

“The introduction of Digital Couture transferring past bodily restraints marks yet one more first not just for the platform but additionally for the nation. We’re extraordinarily thrilled to deliver Nexa Digital Couture – a never-seen-before innovation via our partnership with Nexa. This futuristic idea marks the following step in shopper dressing and buy,” stated Jaspreet Chandok, head-Life-style Companies, IMG Reliance.

“Contemplating the occasions we stay in, prospects have modified the best way they devour media. They’re leaning extra in direction of digital. This prompted us at Nexa to deliver one thing new and modern according to our philosophy of Create.Encourage. In affiliation with Lakmé Trend Week, Nexa is introducing India’s first-ever Digital Couture. It’s a distinctive idea that can redefine the style and way of life area within the coming years. Nexa is delighted to collaborate with six distinguished vogue designers to place this idea into actuality,” stated Shashank Srivastava, government director-Advertising and Gross sales, Maruti Suzuki.

Fibre2Fashion Information Desk (RKS)

Lakmé Trend Week and Nexa have dropped at the fore pathbreaking and provoking improvements via expertise and maintaining that momentum, they’re all set to introduce India’s first-ever ‘Nexa Digital Couture in affiliation with Lakmé Trend Week.’ Six celebrated and esteemed designers from the style fraternity can be bringing this idea to life.





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