Invoking the phrases of Abul Fazal the Prime Minister delved into the world of Kashmiri Kesar (saffron) within the newest episode of Mann ki Baat on Sunday morning.
“If we speak about high quality, then Kashmiri saffron could be very distinctive, and completely completely different from the saffron present in different international locations.” the Prime Minister stated whereas explaining how Kashmiri saffron was capable of declare its rightful area within the world market after it obtained a geographical indication (GI) tag this 12 months.
A geographical indication (GI) is an indication used on merchandise which have a selected geographical origin and possess qualities or a repute which can be attributable to that origin Kashmiri saffron obtained a GI tag this July which put the valley’s produce on the worldwide map. Geographical Indications are half and parcel of mental property rights that comes below the Paris Conference for the Safety of Industrial Property. In India GI tags are issued below the Geographical Indications of Items (Registration and Safety) Act of 1999.
Powered by the GI tag Kashmiri saffron was launched within the UAE Meals Safety Summit this 12 months by the Jammu and Kashmir’s principal secretary of agriculture Navin Okay Choudhary, an achievement reiterated by the Prime Minister on Sunday.
Maintaining tune with the theme of ‘Atma-nirbhar Bharat’ in Sunday’s episode, the Prime Minister inspired Indians to purchase saffron that’s completely produced in Kashmir.
Speaking about how the brand new GI tagged saffron is opening up new avenues of enterprise the Prime Minister talked about Abdul Majid Wani from Tral who was capable of promote his GI tagged saffron produce by way of the Nationwide Saffron Mission, the federal government’s flagship program to advertise saffron farming, in an e-market of Pampore.