Tencel preserves to drive larger sustainability ecosystem


This 12 months, the Tencel model and its co-branding companions persevered by way of unprecedented challenges and continued growing robust basis for environmentally pleasant future. Amidst the present local weather, client consciousness round sustainability has boomed, offering Tencel model and its companions with alternative to realize unimaginable accomplishments.

 

In 2020, the Tencel model closely expanded its co-branding partnership community with collaborations throughout segments together with innerwear, attire and footwear. This 12 months additionally marked a milestone shift towards direct-to-consumer engagement for the model, with the worldwide #FeelsSoRight marketing campaign, created to drive consciousness round sustainability and the manufacturers helming this transition.

 

Lenzing and the Tencel model had been each recognised in 2020 for his or her dedication to sustainability. Lenzing was lately positioned on the Carbon Disclosure Challenge’s prestigious “A Record” for efforts tackling local weather change and the Tencel model staff had been rewarded at this 12 months’s prestigious SABRE Asia-Pacific and PRWeek International Awards for the #FeelsSoRight marketing campaign. These awards are inspiring achievements and a testomony to Lenzing and the Tencel model’s dedication to an eco-conscious future.

 

This 12 months, the Tencel model additionally launched into a journey to unravel the issue of provide chain complexity with a brand new blockchain-enabled provide chain traceability platform powered by TextileGenesis. Launched in November, this platform ensures full traceability for all Tencel branded fibres in completed clothes, representing a landmark achievement for the trade’s journey towards full sustainability.

 

The Tencel model has all the time sought to guard the atmosphere and is totally dedicated to making sure companions can entry sustainable, biodegradable and renewable fibres. The Tencel model is set to maintain up the optimistic momentum for 2021 by persevering with to champion larger circularity, cut back carbon emissions, and educate customers and companions on eco-responsible alternate options.

 

The Tencel model has a rising community of environmentally pleasant trailblazers, united by the imaginative and prescient for a sustainable future. This 12 months, the Tencel model collaborated with a spread of thrilling manufacturers on eco-conscious collections together with longstanding companions AGAM Socks, Amour Vert and Allbirds alongside new companions CottonInk and DAGi. As a part of the worldwide #FeelsSoRight marketing campaign, the Tencel model additionally collaborated with international innerwear model Jockey and European innerwear manufacturers Nina Von C and Palmers to create bespoke content material designed to unfold sustainability consciousness all over the world.

Fibre2Fashion Information Desk (JL)

This 12 months, the Tencel model and its co-branding companions persevered by way of unprecedented challenges and continued growing robust basis for environmentally pleasant future. Amidst the present local weather, client consciousness round sustainability has boomed, offering Tencel model and its companions with alternative to realize unimaginable accomplishments.





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