Marimekko launches new merchandise printed with pure dye



As a part of its fall 2021 assortment, Marimekko has launched its first clothes, baggage and residential gadgets which can be printed with a pure dye. The blue shade of the materials is the results of collaboration with Pure Indigo Finland, a Finnish firm concentrating on pure dyes. Marimekko Oyj is a Finnish dwelling furnishings, textiles, and vogue firm.

Marimekko and Pure Indigo Finland started their collaboration on the commercial use of pure dyes in August 2019. Marimekko’s printing manufacturing facility in Helsinki has, amongst different issues, been concerned in creating the recipe for the blue dye obtained from the woad plant in addition to testing the fastness of the dye in use.

“It will be significant for Marimekko to be concerned to find and creating new, extra sustainable materials options for the longer term, amongst different issues. Our personal printing manufacturing facility in Helsinki gives distinctive potentialities for testing new materials and dyestuffs within the printing course of. We’re more than happy that, along with Pure Indigo, we have now been in a position to carry a pure indigo dye into use on an industrial scale. We constantly goal to extend the share of sustainable cotton in addition to of different extra sustainable supplies in our merchandise and packaging and to search out extra environmentally-friendly alternate options to the substances used within the manufacturing processes. Using pure dyes in textile printing is a really attention-grabbing possibility. It’s at all times a pleasure to search out good Finnish companions and collectively develop options that may carry the entire trade ahead,” Minna Kemell-Kutvonen, Marimekko’s director of dwelling and print design stated in a press launch.

The commercial use of dyes derived from nature is simply in its early levels, however the merchandise to be launched on account of this collaboration show that pure dyes are an attention-grabbing possibility for textile printing sooner or later. Along with the indigo dye obtained from woad, Pure Indigo Finland has additionally examined extracting yellow, inexperienced and gray dyes, for instance, from numerous trade by-products, resembling onion skins.

Using pure dyes requires new excited about sample design and colouring, as development situations, amongst different issues, have an effect on how the color seems on material. Additionally, it’s attribute of indigo obtained from woad, as of all pure dyes, in order that the depth of the color modifications with washing and use.

The launch of the merchandise printed with a pure indigo dye will happen within the 70th anniversary yr of Marimekko. By means of the many years, Marimekko has remained true to its authentic mission of bringing pleasure to life with daring prints and hues. Throughout the entire anniversary yr, Marimekko’s prints and hues will probably be within the limelight.

The next gadgets printed with a blue dye obtained from woad will hit the shops in July 2021: Norkko shirts and cotton purses that includes the enduring Unikko design, traditional striped Jokapoika shirts in addition to material, cushion covers and baggage within the Silkkikuikka sample.

“The goal of Pure Indigo is to provide dyes sustainably and ethically and so provide the textile trade a method of enhancing sustainability. I’m glad that Marimekko early on needed to have interaction on this mission and take part in furthering the usage of pure dyes on an industrial scale,” Pasi Ainasoja from Pure Indigo Finland stated.

Fibre2Fashion Information Desk (GK)

As a part of its fall 2021 assortment, Marimekko has launched its first clothes, baggage and residential gadgets which can be printed with a pure dye. The blue shade of the materials is the results of collaboration with Pure Indigo Finland, a Finnish firm concentrating on pure dyes. Marimekko Oyj is a Finnish dwelling furnishings, textiles, and vogue firm.





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