GFG launches inaugural Southeast Asia Trender report


World Trend Group (GFG), the main on-line style & way of life vacation spot in development markets, has introduced the launch of Zalora’s inaugural Southeast Asia Trender report. The report examines the affect of fixing trade traits and recalibrates views and methods to assist firms navigate the challenges introduced on by Covid-19.

 

“This has actually been an unprecedented yr for style and way of life retail, with companies in all places deeply affected by motion restrictions and disrupted provide chains. Unsure instances want extra decisive motion, however leaders face challenges in entry to dependable shopper knowledge as all previous patterns come breaking down,” Gunjan Soni, chief govt officer, Zalora Group mentioned in a press launch.

 

“This is the reason we determined to harness the wealthy knowledge we maintain and are working carefully with our valued companions by way of ‘Information by GFG’ to offer deeper insights into points akin to shopper shopping for behaviour, geo segmentations, in addition to assortment. We hope that this report will be capable to function a north star in serving to gamers within the ecosystem higher perceive the evolving panorama and be capable to plan strategically for 2021 and the years past,” Soni mentioned.

 

The official launch of the report passed off by way of a dwell webinar, which supplied a deep dive into the report’s key themes, together with: E-commerce acceleration is right here to remain – the onset of Covid-19 has accelerated adoption of e-commerce and digital funds as extra individuals within the area embraced on-line procuring throughout this era; The longer term is younger and feminine – ladies in SEA contribute to 80 per cent of all family purchases, outshopping males by 20 per cent, and spend 40 per cent extra time on on-line retailers. The area is house to over 200 million millennial and Gen Z customers who’re anticipated to comprise the biggest procuring base in coming years as they attain their mid-20s and earn larger disposable incomes; Trend and way of life classes have shifted – although onerous hit by the pandemic, style demand didn’t disappear, however has as a substitute shifted. Demand for classes like sports activities and activewear, loungewear, youngsters’s put on, magnificence and residential & residing surged, along with well being and hygiene merchandise; and, making and delivering sustainability commitments is essential – 90 per cent of shoppers who answered the survey in Southeast Asia displayed curiosity in searching for sustainable merchandise and greater than 50 per cent have been prepared to pay a premium.

 

The webinar additionally featured a panel dialogue by trade specialists, together with Gunjan Soni, chief govt officer, Zalora; Ettore Strapazzon, lead for Trender, Zalora; Samuele Saini, sector lead of apps, e-commerce and leisure, Google SEA; and Warren Hayashi, president, Ayden Asia Pacific, who shared their predictions on the way forward for the trade, in addition to options on methods to attach with the “new shopper”.

Fibre2Fashion Information Desk (JL)

World Trend Group (GFG), the main on-line style & way of life vacation spot in development markets, has introduced the launch of Zalora’s inaugural Southeast Asia Trender report. The report examines the affect of fixing trade traits and recalibrates views and methods to assist firms navigate the challenges introduced on by Covid-19.





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