M&S launches contact-free bra match service


Marks & Spencer (M&S), a UK-based lingerie retailer, has introduced that from December three, the corporate will launch a contact-free bra match service at 64 of its largest shops in England & Wales. The tailored service will embody the implementation of strict hygiene and social distancing measures to make sure prospects can use the service with confidence.

 

The contact-free providing shall be run by M&S’s workforce of lingerie consultants and the consultations will embody the next: contact-free measurement (colleagues will present prospects take their very own underband measurements precisely with a sterilised tape measure and can assess cup measurement all from a social distance);

recommendation on the completely different types, shapes & choices accessible at M&S (in-store and on-line); and assist choosing & buying the right bra – from on a regular basis choices, to sports activities bras, to one thing particular.

 

One in all M&S’s pleasant retailer colleagues prepared to help with contact-free bra fittings.

 

Previous to the second lockdown in England, the tailored service was trialled at 5 massive M&S shops (Bluewater, Bromley, Kingston, Milton Keynes, and Westfield White Metropolis) with nice buyer suggestions on the ‘protected’ and ‘useful’ service notably for first bra match appointments.

 

Digital expertise performs an necessary position in how M&S Lingerie now serves prospects. Over the previous few months M&S has continued to supply bra match recommendation to prospects through its bra match tips and on-line bra match instrument, which is used on common by over 20,000 prospects a month. This expertise will proceed to catch the attention of the retailer with buyer buying habits modified perpetually, and extra lingerie purchases happening on-line. 

 

“Discovering the right bra isn’t simply in regards to the garment itself, it’s in regards to the good match. We all know our prospects will proceed to make use of on-line companies and we’re working exhausting on bettering these, however we additionally need to supply them the selection of an in-store expertise, so we’re delighted to be beginning our contact-free bra match service. Clients can anticipate the good service they know & love, however tailored for this time, with in depth security measures in place to guard our prospects and our colleagues,” Laura Charles, M&S’s lingerie director, mentioned in a press launch. 

 

M&S’s Lingerie workforce has been adapting not simply its companies but additionally its merchandise. Pre-covid, round 25 per cent of M&S bra gross sales had been non-wired, at present it’s over 33 per cent. The workforce continues to innovate so as to supply prospects the perfect in consolation, high quality, fashion & worth.

Fibre2Fashion Information Desk (JL)

Marks & Spencer (M&S), a UK-based lingerie retailer, has introduced that from December three, the corporate will launch a contact-free bra match service at 64 of its largest shops in England & Wales. The tailored service will embody the implementation of strict hygiene and social distancing measures to make sure prospects can use the service with confidence.





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