GFG launches sustainable purchasing edit in Russia & CIS


World Style Group (GFG), a web based vogue & way of life vacation spot, has introduced the launch of its newest sustainable purchasing edit in Russia & CIS. Obtainable by way of the Lamoda web site and app, Lamoda Planet allows clients to buy merchandise which can be higher for people, animals and the setting, and that meet the rules of acutely aware consumption.

 

The primary edit of its type within the Russia & CIS area, the choice is categorised by six distinct standards: Recycle and innovation – merchandise which can be produced from at the least 50 per cent recycled, sustainable and modern supplies; Eco-composition – merchandise produced from natural supplies and pure cosmetics with certifications similar to Ecocert, ICEA, BDIH, Natrue and others; cruelty free – merchandise from manufacturers that assure animal welfare and don’t conduct animal-testing of merchandise; Vegan – merchandise made solely free from animal supplies;  Look after the Planet – merchandise from accountable manufacturers which have prioritised sustainable growth by decreasing consumption of water, electrical energy and carbon; and, I Need to Assist – merchandise from trusted charities which can be promoting their items on Lamoda.

 

Lamoda Planet is the most recent of GFG’s sustainable purchasing edits following go well with from Australia in 2019 and extra just lately Southeast Asia earlier this 12 months. 

 

“We’re very excited to launch the subsequent version of our sustainable purchasing edits in Russia & the CIS.  Having launched in Australia in early 2019 and extra just lately Southeast Asia, this demonstrates that GFG is making nice strides to realize its sustainability commitments by 2022 and making sustainable vogue accessible to tens of millions of customers,” Jaana Quaintance-Jones, chief sustainability officer at GFG, stated in a press launch.

 

“Sustainability and accountable consumption are essential subjects to Lamoda clients, and plenty of of our model companions are pursuing actually efficient initiatives on this space. ‘Lamoda Planet’ brings all this collectively. All six classes of the sustainable purchasing edit will likely be constantly up to date with new merchandise and types. Subsequent 12 months, we plan so as to add extra detailed product descriptions and particular tags to facilitate simpler navigation. There’s nonetheless a lot work forward, however a acutely aware begin has already been made,” Oksana Kostiv, head of the company social accountability at Lamoda, stated.

 

The introduction of GFG’s sustainable purchasing edit in Russia & the CIS follows the launch of the “I Need to Assist” charity undertaking with Dobro Mail.ru and Want Assist, and the launch of Levi’s: new ecological assortment, additionally accessible on Lamoda Planet.

Fibre2Fashion Information Desk (JL)

World Style Group (GFG), a web based vogue & way of life vacation spot, has introduced the launch of its newest sustainable purchasing edit in Russia & CIS. Obtainable by way of the Lamoda web site and app, Lamoda Planet allows clients to buy merchandise which can be higher for people, animals and the setting, and that meet the rules of acutely aware consumption.





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