Crystal Group’s 4Zero assortment scales up digitalisation

2020/11 19 06:11

Crystal Worldwide Group has superior digitalised expertise and digital sampling utilization driving sustainable product growth. Within the launch of 4Zero eco assortment, Crystal Denim, the denim division of Crystal Worldwide, developed its digital showroom for increased transparency of sustainability options and efficient communication with stakeholders.

 

By growing a brand new digital showroom platform, Crystal Denim shared the most recent product data and showcased the complete gallery of assortment nearly. All clients can monitor details about material, stitching traces and washing items, Environmental Impression Measuring (EIM) rating and saving in water and chemical consumption digitally by scanning the QR code on the hangtag of each pair of denims. Customers may obtain seasonal assortment inspiration, market information and newest sustainable assortment on this one-stop on-line platform anytime and anyplace. 

 

“With digital innovation, we’re extra linked than ever. The digital launch of the brand new 4Zero assortment is setting an distinctive instance to embody our transparency by product design, materials choice and manufacturing processes,” Miles Lam, assistant basic supervisor of product growth of Crystal Denim, stated in a press launch.

 

The knowledge proven within the digital showroom reveal the sustainability efforts taken all through the product growth, material choice and manufacturing technique of 4Zero denims. Throughout the design stage, Crystal Denim embraced digitalisation by creating 3D digital product designs with its personal digital library and curating digital samples. Sustainable material for every pair of denims, that are displayed on the digital platform, are additionally decided within the design stage. 4Zero assortment, that are sewn and washed within the eco denim manufacturing facility in China, Zhongshan Yida Attire Ltd adopts sustainable material, together with 100 per cent Higher Cotton Initiative (BCI) cotton, International Natural Textile Customary (GOTS) natural cotton, recycled supplies similar to Recycled Declare Customary (RCS) recycled cotton and Repreve recycled supplies. With the chain of custody requirements, licensed supplies are traceable alongside the provision chain. 

 

Along with the sustainable material, 4Zero assortment adopts 4 “Zero” measures within the washing course of, together with zero guide work, zero potassium permanganate, zero hypochlorite and nil stone for lesser environmental influence whereas sustaining the worn-out look and the distinctive blue hue of denim. All material are examined with nice laser response, in order that zero guide work and nil PP may be achieved with the usage of laser. These eco manufacturing processes can cut back water utilization by as much as 90 per cent and chemical compounds as much as 70 per cent compared with the present standard eco wash technique. All denims within the assortment scored “low influence” (the most effective influence class) at EIM software, which calculates the environmental influence of water consumption, vitality consumption, chemical consumption and influence on staff’ well being. With these cleaner ending approaches, 4Zero assortment serves as one other sustainable selection for patrons. 

 

Crystal Worldwide will proceed to be on the forefront of sustainable denim manufacturing by bringing the most effective sustainability practices to the market.

Fibre2Fashion Information Desk (JL)

Crystal Worldwide Group has superior digitalised expertise and digital sampling utilization driving sustainable product growth. Within the launch of 4Zero eco assortment, Crystal Denim, the denim division of Crystal Worldwide, developed its digital showroom for increased transparency of sustainability options and efficient communication with stakeholders.




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