Obsess generates $three.four million in seed funds

2020/10 31 07:10


Obsess, a number one experiential e-commerce platform that allows manufacturers to create interactive, shoppable on-line digital shops and showrooms, has raised a funding of $three.four million. It lately closed a seed funding spherical led by Enterprise Actuality Fund, WXR Fund and Bounce Capital. Obsess has created totally shoppable digital retailer experiences for main retailers.

These retailers embrace Coach, Charlotte Tilbury, Diesel, Celebration Metropolis, Sam’s Membership and Tommy Hilfiger.

“E-commerce procuring is surging because of the pandemic and savvy retailers know they should supply a differentiated on-line expertise to draw and convert clients, particularly as we head into the vacation season,” mentioned Neha Singh, founder and CEO of Obsess. “Our platform permits manufacturers and retailers throughout the style, magnificence, house, electronics and telecom classes to create visually interesting, immersive shoppable experiences that basically change the way in which they have interaction with their clients.”

Obsess makes use of digital and augmented actuality to digitise retail shops and showrooms, creating memorable, branded digital experiences for shoppers and wholesale patrons. These photorealistic, immersive on-line outlets have been demonstrated to drive discovery, engagement, clickthrough, session length, common order worth and conversion for main retailers. As foot site visitors in bodily shops stays depressed in lots of areas, Obsess is giving retailers a option to prolong pop-ups and different branded experiences to a broader viewers on-line.

Charlotte Tilbury is utilizing the Obsess platform to launch a digital Magnificence Secrets and techniques retailer solely on CharlotteTilbury.com. “Now we have at all times been a digital first model; it’s on the coronary heart of every part we do, so by launching this digital retailer, we’re actually working as an omnichannel enterprise and providing our clients an immersive, 360-degree expertise every time and wherever they arrive into contact with the model,” mentioned Charlotte Tilbury, the model’s founder. “The Obsess platform has enabled us to seamlessly create a fast, simple and personalised means to buy magnificence, skincare and items with game-changing 3D digital innovation.”

The Charlotte Tilbury digital retailer is an immersive, three-dimensional procuring world the place clients are guided by a Magic Charlotte avatar to expertise the theatre and magic of an in-store go to from the consolation of their very own house. Inside the digital retailer, clients can discover, store, obtain personalised recommendation and product suggestions, be part of stay occasions with Tilbury and particular friends, watch make-up and skincare tutorials, and even invite a buddy to affix them on a video name, to allow them to store collectively.

“Experiential retail can be an enormous driver of e-commerce progress within the coming years,” mentioned Martina Welkhoff, managing accomplice on the WXR Fund. “The Obsess platform is like no different know-how we’ve seen on this house. Whereas the corporate is already working with prime names in trend, magnificence, house items and electronics, the potential to increase into different verticals is critical. We’re assured that Neha’s distinctive mixture of retail trade and know-how expertise will allow Obsess to proceed to develop underneath her management and that extra retailers and types will shortly realise how important it’s to supply a novel and modern e-commerce expertise.”

Fibre2Fashion Information Desk (SV)

Obsess, a number one experiential e-commerce platform that allows manufacturers to create interactive, shoppable on-line digital shops and showrooms, has raised a funding of $three.four million. It lately closed a seed funding spherical led by Enterprise Actuality Fund, WXR Fund and Bounce Capital. Obsess has created totally shoppable digital retailer experiences for main retailers.




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