Why is ASCI blind to surrogate adverts?


For the reason that ASCI chairman had mentioned in his reply to me that ASCI takes “suo motu cognizance” of “such” ads, I enquired why not one of the liquor surrogates had been investigated.

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ASCI | ads

Sandeep Goyal

A few weeks in the past I had written an open letter to the chairman of the Promoting Requirements Council of India (ASCI) stating to him that there’s gross and rampant violation of the rules on surrogate promoting; and that the Indian Premier League (IPL) broadcast at the moment has many liquor adverts operating in contravention of the Cable Tv Networks (Regulation) Act, 1995, Rule 7(2)(viii), which clearly prohibit direct or oblique promotion and commercial of cigarettes, tobacco merchandise, wine, alcohol, liquor or different intoxicants, whereby the ads are to not use …




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First Printed: Sat, October 31 2020. 02:21 IST





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