Underneath Armour to promote MyFitnessPal to funding agency Francisco Companions for $345M, after shopping for it in 2015 for $475M, and sunsetting Endomondo, purchased for $85M (Darrell Etherington/TechCrunch)




Darrell Etherington / TechCrunch:

Underneath Armour to promote MyFitnessPal to funding agency Francisco Companions for $345M, after shopping for it in 2015 for $475M, and sunsetting Endomondo, purchased for $85M  —  World health large Underneath Armour introduced this morning that it will likely be promoting MyFitnessPal to funding agency Francisco Companions …





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