Myntra companions Lenzing Ecovero this festive season


Myntra, an India-based style e-commerce firm, and Lenzing Ecovero fibre model have joined fingers this festive season, to supply apparels product of the environmentally accountable viscose fibre. As part of this collaboration, Myntra’s in-house style manufacturers have created a spread of eco-friendly outfits for ladies’s and males’s put on.

 

The drive to go-green is accelerating currently, and Indian style manufacturers try to remain two steps forward. The partnership between Myntra and Lenzing Ecovero model brings excessive on style merchandise to the web market. A legion of revolutionary minds has labored on this assortment to supply a variety of revolutionary designs throughout manufacturers. Outfits product of Lenzing Ecovero fibres will probably be supplied by high manufacturers like Roadster, Dressberry, Mast & Harbour, and Home of Pataudi (HOP). The cheap apparels provide a variety of selections for patrons with numerous tastes in style.

 

Tailor-made to a sustainable life-style, Lenzing Ecovero fibres are derived from licensed renewable wooden sources utilizing an eco-responsible manufacturing course of assembly excessive environmental requirements. Lenzing Ecovero branded specialty viscose fibre has been licensed with the EU Ecolabel which is awarded to services and products assembly stringent sustainability necessities all through their life cycle.

 

“’As one of many main style retailers within the nation, we’re curiously acutely aware and dedicated to working in direction of serving the evolving style preferences of our clients with holistic choices. This collaboration will additional improve Myntra’s dedication in direction of the ecosystem,” Amar Nagaram, CEO at Myntra, mentioned in a press launch.

 

“As world trade chief in sustainability and innovation, we at Lenzing fibres are happy to collaborate with Myntra to energy eco-friendly style for Indian customers. This assortment brings an ideal mixture of style and sustainability. Via this we hope to create a bigger outreach amongst customers in addition to trade on adopting various sources and processes of their manufacturers,” Avinash Mane, industrial head, South Asia, Lenzing Group, mentioned.

Fibre2Fashion Information Desk (JL)

Myntra, an India-based style e-commerce firm, and Lenzing Ecovero fibre model have joined fingers this festive season, to supply apparels product of the environmentally accountable viscose fibre. As part of this collaboration, Myntra’s in-house style manufacturers have created a spread of eco-friendly outfits for ladies’s and males’s put on.





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