Levi Strauss proclaims senior management modifications


Pic: Levi Strauss & Co.


Levi Strauss has introduced a sequence of management modifications, efficient November 30, 2020, designed to place the corporate for the longer term. The corporate is elevating the Levi’s model, with an elevated deal with direct-to-consumer (DTC) and prioritising the digitisation of its enterprise to ship worth and assist the corporate emerge stronger and extra worthwhile.

Immediately’s government appointments will allow the corporate to completely embrace agility and digitisation to reply extra shortly and successfully within the market. As direct studies to Chip Bergh, president and chief government officer of Levi Strauss, these leaders collectively might be accountable for driving the corporate’s strategic development agenda, in line with a press launch by the corporate.

To construct on the present energy of the Levi’s model, the corporate is selling its chief advertising and marketing officer, Jen Sey, to model president. The Levi’s model organisation will carry collectively advertising and marketing, design, merchandising and model expertise to drive a centre-led model imaginative and prescient and execute with a consumer-centric focus globally.

Liz O’Neill will turn out to be chief operations officer and construct on the energy of the operational spine of the corporate’s international provide chain by driving digitisation, sustainability. and agility, together with the continued rollout of the corporate’s F.L.X. expertise.

Seth Ellison, beforehand government vp and president, Europe, is being promoted to chief industrial officer (CCO), main the corporate’s international industrial operations. As CCO, Ellison will leverage the diversification and DTC-first mind-set efficiently operationalised in Europe to amplify industrial development throughout all channels and markets.

To speed up the corporate’s digital transformation, Marc Rosen, government vp and president, Americas, is taking over an extra function main a brand new digital enterprise workplace. On this capability, Rosen will work with expertise, enterprise, information and synthetic intelligence leaders throughout the corporate to set the corporate’s enterprise-wide digital agenda.

“By doubling down on the corporate’s key development drivers, the continued strengthening of our best asset, the Levi’s model; main with DTC and diversifying our enterprise; and totally embracing digital to rework our operations and processes, we’re capitalising on the alternatives created by the worldwide pandemic, which has accelerated modifications in shopper behaviour and the aggressive panorama. With an industry-leading administration group, the corporate is lucky to have a bunch of leaders who’ve been driving long-term worth and are well-positioned to drive this focus for the following chapter of our development,” Bergh mentioned.

Fibre2Fashion Information Desk (GK)

Levi Strauss has introduced a sequence of management modifications, efficient November 30, 2020, designed to place the corporate for the longer term. The corporate is elevating the Levi’s model, with an elevated deal with direct-to-consumer (DTC) and prioritising the digitisation of its enterprise to ship worth and assist the corporate emerge stronger and extra worthwhile.





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