Make sustainability efforts clear on labels: GlobalData

2020/10 17 09:10

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Clothes labels must be clearer in relation to exhibiting how a product is sustainable, as transparency continues to be a key driver of buying selections, in keeping with knowledge analytics firm GlobalData, whose figures recommend 37.three per cent of UK customers agree that retailers that place better emphasis on sustainability are extra interesting, and that retailers must capitalise on altering attitudes because the shift in the direction of moral retail positive factors extra momentum.

Hannah Abdulla, attire correspondent at GlobalData, mentioned: “Shoppers are actively taking a look at clothes labels to see how the product has been made and whether or not it matches in keeping with their sustainability expectations. Information reveals that almost all of customers would decide a product that has been sustainably produced over one which hasn’t.”

“The COVID-19 pandemic has served to present much more focus to dwelling and appearing sustainably,” she mentioned in a press launch.

“Shoppers will scrutinise the environmental actions of manufacturers and retailers throughout the pandemic, and can use this as a possibility to separate these corporations which can be really dedicated to sustainability points, from these which can be merely greenwashing. Proactive manufacturers and retailers will take this of their stride; being upfront with customers about their sustainable actions and making that knowledge clear and accessible,” she added.

Fibre2Fashion Information Desk (DS)


Clothes labels must be clearer in relation to exhibiting how a product is sustainable, as transparency continues to be a key driver of buying selections, in keeping with knowledge analytics firm GlobalData, whose figures recommend 37.three per cent of UK customers agree that retailers that place better emphasis on sustainability are extra interesting.




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