“The pen is the tongue of the thoughts”, mentioned Cervantes. In Covid-19 occasions, many a thoughts has turned in the direction of the fountain pen, growing demand for the previous writing instrument.
Retailers have reported an surprising enhance in demand for fountain pens over the past six months, particularly within the luxurious phase. Two components have pushed demand. The primary is that hobbyists have resurrected their ardour for calligraphy. The second issue is that the necessity for digital detox has led individuals to choose up pens.
In line with L Subramaniam, Founding father of ASA Pens that makes handmade pens, through the lockdown individuals have been home-bound they usually sought to revive previous passions, particularly writing, artwork, craft and calligraphy.
“We often obtain round 200 orders a month from Indian clients. Nevertheless, this elevated to over 300 between April and September,” he mentioned.
No to Chinese language fashions
Curiously, there was a dip in worldwide orders. Many Indians, who used to purchase worldwide manufacturers, eschewed Chinese language fashions and sought out regionally made pens. Relying upon the extent of customisation, ASA sells fountain pens starting from ₹1,000 to ₹30,000 within the luxurious phase.
Penmakers additionally turned to social media to speak about their pens, greater than standard, and this too was a purpose for enhance in demand, mentioned Subramaniam.
In line with Nikhil Ranjan, Founder & Managing Director of William Penn, individuals have been seen upgrading their pens as being at dwelling gave them extra time to expertise the pleasure of writing with pen and ink on paper. Gifting, in fact, continues within the luxurious finish of the market and that’s additionally driving gross sales.
For William Penn, the proportion of fountain pens to general pen gross sales has gone up from 20 per cent to 40 per cent. It solely retails pens which are priced over ₹1,000 and performs within the premium and luxurious phase. First-time customers are shopping for on the decrease finish of the worth spectrum, he mentioned. One more reason for an uptick in bodily writing is that persons are making an attempt to stability using digital units with analog merchandise. The premium writing instrument market is estimated at round ₹300 crore (7-Eight per cent of the overall writing instrument trade), added Ranjan.
Demand for equipment
Aditya Bhansali, Founder, ThePenWorld.com, mentioned there was a rise in demand for not simply fountain pens but additionally allied equipment like notebooks and fountain pen inks. The general demand has elevated by 30-50 per cent.
The corporate sells pens with costs ranging between ₹350 and ₹30,000. A lot of the orders are above ₹1,000 class, he mentioned.
PenWorld.com specialises in fountain pens and sells 20 manufacturers of which seven are Indian and the remaining worldwide, he added.