India will get first ever model, brand for its premium cotton

2020/10 08 09:10

Pic: PIB India -Twitter


Indian textiles minister Smriti Irani launched the primary ever model and brand for Indian cotton on the second World Cotton Day on October 7 in a digital convention. India’s premium cotton will now be generally known as ‘Kasturi cotton’ on the earth cotton commerce. The Kasturi cotton model will signify whiteness, brightness, softness, purity and lusture, an official launch mentioned.

India is the second largest cotton producer and the most important shopper of cotton on the earth. It produces about 6 million tonnes of cotton yearly—about 23 per cent of the world cotton manufacturing. India produces about 51 per cent of the whole natural cotton manufacturing on the earth.

To make sure sustainability, integrity and end-to-end traceability of natural merchandise, a certification system primarily based on comparable worldwide requirements verified via an internationally acceptable institutional system is required to be put in place, Irani mentioned.

Her ministry, via the Agricultural and Processed Meals Merchandise Export Growth Authority (APEDA) beneath the ministry of commerce and business, has prescribed a certification system for natural cotton that will likely be launched in phases in your complete textile worth chain, she knowledgeable.

Equally, prescribing a certification system for non-organic cotton has additionally been taken up with APEDA in order that usages of cotton may be suitably augmented, she added.

Fibre2Fashion Information Desk (DS)


Indian textiles minister Smriti Irani launched the primary ever model and brand for Indian cotton on the second World Cotton Day on October 7 in a digital convention. India’s premium cotton will now be generally known as ‘Kasturi cotton’ on the earth cotton commerce. The Kasturi cotton model will signify whiteness, brightness, softness, purity and lusture.




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