Ted Baker indicators Baird Group as menswear licence associate

2020/10 02 10:10

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British luxurious clothes retailer Ted Baker lately entered right into a product licence settlement with the Baird Group for males’s formalwear. Baird will work with the previous to create and distribute males’s formalwear in the UK and Europe. The primary assortment will launch in spring 2021. Baird is a licensee of Ben Sherman and Swimsuit Direct, and operates from 48 retail shops and 147 concessions.

Ted Baker stated licence partnerships are a key element of the model’s ‘System for Development’, which is a three-year transformation plan designed to ship a structurally extra worthwhile enterprise, in keeping with British media studies.The retailer now has 20 product licence companions throughout the globe.

Final week, Ted Baker signed Subsequent as a lingerie and nightwear licence associate as a part of a three-year settlement. Subsequent will work with the Ted Baker workforce to create and distribute the retailer’s lingerie and nightwear collections, referred to as B by Ted Baker. The primary assortment will launch in Could 2021 and might be bought by way of Subsequent’s e-commerce channels in addition to Ted Baker’s on-line platforms.

Fibre2Fashion Information Desk (DS)


British luxurious clothes retailer Ted Baker lately entered right into a product licence settlement with the Baird Group for males’s formalwear. Baird will work with the previous to create and distribute males’s formalwear in the UK and Europe. The primary assortment will launch in spring 2021. Baird is a licensee of Ben Sherman and Swimsuit Direct.




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