Disney sells TrueX, an ad-tech firm it absorbed as a part of its acquisition of 21st Century Fox property in 2019, to Gimbal; a supply says for lower than $100M (Sahil Patel/Wall Avenue Journal)

2020/09 29 01:09



Sahil Patel / Wall Avenue Journal:

Disney sells TrueX, an ad-tech firm it absorbed as a part of its acquisition of 21st Century Fox property in 2019, to Gimbal; a supply says for lower than $100M  —  Gimbal desires TrueX’s know-how to go after the ‘addressable-TV’ market, the place totally different advertisements are proven to totally different households




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