Timberland earns accolades for brand new retailer atmosphere


Timberland, a world outside life-style model, has introduced that its Carnaby Road flagship retailer in London has acquired a Gold Design Award and was named Retailer of the 12 months by Store!, the worldwide commerce affiliation. This awards celebrates achievements in areas akin to new retailer design, renovations, visible presentation initiatives, and in-store communications.

 

The Carnaby Road retailer additionally earned Timberland a coveted spot on Retail Design Institute’s Class of 2019 roster representing the “better of one of the best” for shops opened in 2019. 

 

Timberland’s new purpose-led retailer atmosphere immerses guests within the model’s artistic imaginative and prescient, which mixes Timberland’s longstanding ardour for nature with the power of trend to create one thing really distinctive within the market. Inside the retailer, the model’s newest footwear and attire collections sit amidst residing timber, a full-height residing inexperienced wall, and highly effective tales of eco-innovation that shine a highlight on Timberland’s dedication to a greener future.

 

Store! Award judges cited Timberland for creating an outstanding mixture of the weather essential to success at retail: excellence in design, originality in use of area and supplies, and high quality of idea execution.  

 

“Congratulations on behalf of our key sponsors, esteemed judges, and your complete Store! Affiliation workforce,” Todd Dittman, CEO of the Store! Affiliation, stated in a press launch. “The creativity and excessive commonplace of labor from the Timberland workforce affords an impressive instance of one of the best of one of the best in our business.”

 

For the worldwide workforce that labored to carry Timberland’s artistic imaginative and prescient to life in shops, the awards are affirmation that the model is main the best way in accountable design and resonating with customers.

 

“In at the moment’s extremely digital world, there’s nonetheless an vital position for bodily, tangible experiences to have interaction customers and convey your model’s story to life,” Bevan Bloemendaal, vice chairman world environments for Timberland, stated. “An increasing number of persons are altering their preferences and attitudes a couple of model’s values. While you step into Timberland’s new retailer atmosphere, you instantly perceive our ardour for nature and dedication to a greener future.  It’s an expertise that’s connecting with our neighborhood in an genuine and significant manner. That is the way forward for retail for Timberland, and we tremendously admire the popularity.”

 

Over the subsequent few years, Timberland plans to open or re-model a number of shops throughout North America, EMEA and APAC with its new purpose-led atmosphere.

Fibre2Fashion Information Desk (JL)

Timberland, a world outside life-style model, has introduced that its Carnaby Road flagship retailer in London has acquired a Gold Design Award and was named Retailer of the 12 months by Store!, the worldwide commerce affiliation. This awards celebrates achievements in areas akin to new retailer design, renovations, visible presentation initiatives, and in-store communications.





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