New marketing campaign to arrange UK for transition interval finish



The UK just lately launched a public data marketing campaign to obviously set out the actions companies and people have to take to arrange for the top of the post-Brexit transition interval on December 31, and guarantee they’re able to seize the appropriate alternatives. Through the interval, the nation stays in each the European Union (EU) customs union and single market.

The marketing campaign will run alongside the UK’s continued negotiations with the EU. The UK is leaving the one market and customs union on the finish of the yr, and so a lot of the actions companies and residents are being requested to take will must be accomplished whatever the final result of negotiations.

Titled ‘The UK’s new begin: let’s get going’, the marketing campaign will goal UK residents desiring to journey to Europe from January 1 subsequent yr and all importers to and exporters from the EU, alongside UK nationals residing within the EU and EU, European Financial Space (EEA) or Swiss residents residing in the UK, in line with an official launch.

Marketing campaign commercials will embrace our “Test, Change, Go” strapline which directs folks and companies to a simple checker instrument at gov.uk/transition, which rapidly identifies the required subsequent steps they should take.

The marketing campaign will run throughout the total vary of communication channels, together with TV promoting and radio, out of dwelling, digital, print, and direct channels reminiscent of textual content messages and webinars.

It is going to additionally see the launch of a area pressure workforce which is able to give one-to-one assist in particular person or over the telephone to companies and their provide chains to minimise disruption to the motion of products.

The marketing campaign can even spotlight the numerous alternatives forward together with for exporters by means of new free commerce agreements, for small companies by means of smarter regulation, and for fishermen as we take again management of our coastal waters.

Fibre2Fashion Information Desk (DS)

The UK has launched a public data marketing campaign to set out the actions companies and people have to take to arrange for the top of the post-Brexit transition interval on December 31, and guarantee they’re able to seize the appropriate alternatives. Through the interval, the nation stays in each the European Union customs union and single market.





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