Flite broadcasts new model brand

Flite, India’s main footwear model, has refreshed itself with a recent, new visible id. Hottest among the many center class, this model transformation displays the aspirational and youthful imagery of its customers. Flite logotype has been refined to mirror the model confidence that will mirror the bold mindset of Indian youth.


Upon enquiry into the panorama of worth vary of footwear, person analysis revealed that selection of equipment like footwear has developed from merely being purposeful to a catalyst of their desires and aspirations. Primarily based upon this perception, the train was targeted on creating a recent, aspirational and youthful imagery. Visible id was created across the idea of “flight of desires”. The idea resonates nicely with the goal group, which has excessive aspirations, is bold and believes within the concept of “now’s the time for me to soar excessive”.


Persevering with with the prevailing color palette for familiarity, the brand makes an attempt to embody an iconic visible ingredient, which, whereas being integral with the model, can be utilized independently as nicely. An summary model of a fowl retreating has been crafted as the enduring emblem represented in model colors.


“Flite is a model of semi-formal footwear from the home of Relaxo. Positioned as youthful, fashionable and comfy, the idea resonates nicely with the goal group, which has excessive aspirations, is bold and believes within the concept of now’s the time for me to soar excessive,” Gaurav Dua, govt director, Relaxo Footwears Ltd, stated in a press launch.


What has been outstanding within the new id is the truth that it ticks all of the requisite dimensions of name expression with out diluting the essence that present viewers was acquainted with for many years”


The model, which entered Indian market about 15 years in the past, affords a spread of footwear for males, ladies and kids. All these years it has excelled in strengthening its place within the markets whereas adapting itself to be related for the youthful generations as nicely by product innovation and unparalleled high quality.


With actor celebrity Ranveer Singh because the model ambassador, Flite plans to bolster its management place within the open footwear class with an thrilling new product vary and aggressive advertising and marketing campaigns.

Fibre2Fashion Information Desk (JL)

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